ART OF SOAP

Art of Soap brand sought a logo update while maintaining consistency with their existing packaging design. The updated fonts now feature a more artistic and stylized aesthetic, and the soap bar outline has been refined. The chosen color palette is bold yet relaxing, providing an invigorating and calming visual experience. A miniature branded art easel has been incorporated as a playful nod to the "art" of soap making, adding creativity to the brand. Wooden fixtures were designed and manufactured in-house for trade show use. Note: The original logo and individual soap box packaging were created outside of Curved Angles Studio. Curved Angles Studio refreshed the logo and expanded the brand. All photography was supplied by Julia Christine Fredricksen.