BRAND GUIDELINES
STATIONARY SYSTEM
SOCIAL CONTENT
THE SOUND READER
The Sound Reader brand identity is designed to be modern and friendly while maintaining a minimalist and playful aesthetic. With a focus on clean lines and bold typography, the Sound Reader brand conveys a sense of joy and excitement, essential for helping children develop a love for reading. The “Smile Icon” is used throughout the brand visually connecting letters to reinforce the phonics-based approach that The Sound Reader takes with its students, while also creating a welcoming and approachable feel for consumers. The icon’s cheerful expression encourages both children and parents to engage with the brand and enjoy the learning process.
